Thursday, November 21, 2019
What are the similarities and differences in the operations management Essay
What are the similarities and differences in the operations management of bmibaby and in the case of Fuller, Smith & Turner PLC (Brewery) - Essay Example It was founded in 1845 in Chiswick as the Griffins brewery. The logo for the Fuller, Smith and Turners brewery states that quality, service and pride are provided in equal measures by them. The main product of the company is beer and it also operates pubs. The geographical area that Fuller, Smith and Turner and Bmibaby cater to is the same. Both of them are located in England but there is a huge difference in the market they cater to. There is a huge difference in the history and background of both companies. The brewery is well known because of its ancient roots and traditional methods whereas Bmibaby is a company which hasnââ¬â¢t even completed a decade of existence. Smith, Fuller and Turner currently own 363 pubs and supply their products to them. The range of products is very wide and includes Chiswick Bitter, London pride and ESB. A major factor of their success is the companys recent acquisition of the Gale group which added another 111 pubs to its empire. This move ensured the elimination of a major competitor from the scene. Besides that Smith, Fuller and Turner are well known because of the quality of their products. The Chiswick Bitter has been known as the Champion beer of Britain and the record has been unmatched. The brewery also operated by adding more and newer beers to its portfolio thereby reducing monotony of products. Michael Turner, the CEO of the company once said that We have a long-term strategy, strong balance sheet, excellent cash flow generation and an experienced management team and are well placed to meet the challenges ahead. (Review) In contrast Bmibaby works by providing its services at the lowest cost possible. They provide services which are already there in the market but its core competency lies in the fact that it custom provides those, thus charging the customer for what it wants. As compared to the brewerys 363 locations, it operates from four
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