Compare And Contrast The Parthenon And The Pantheon

The Parthenon located in Athens Greece was completed sometime after 432 B.C and represents to many the evolution of the Athenian leagues expansion of imperial power. The Pantheon located in Rome Italy was completed sometime before its dedication in 126 A.D. Pantheon, meaning â€Å"Temple of many Gods† unlike the Parthenon’s example of expanding power, the Pantheon represented Rome’s devotion to many Gods and eventually a (singular) God when it switched from Temple to a Church in the 7th century. In this essay we’ll be exploring the similarities and differences that exist between these two imposing and incredibly historical buildings. The most obvious differences of the two structures are the age†¦show more content†¦The height to the oculus and the diameter of the interior circle are the same, 142 feet. It’s believed that continuous use as a Church beginning sometime in the 7th century A.D has contributed to its longevity today. The Parthenon can be rented for special occasions today but its longevity is largely attributed to its architectural significance but also its materials, artistic value and location sitting 150 meters above sea level on the outskirts of Athens Greece. Currently being restored. Similarities of the two structures lend themselves, not only to the value and appreciation of classical architecture over the centuries, but also the blend and variety of the artistic expression and elements applied to adorn them. Even today when conceptualizing a structure to exude power, stability coupled with artistic expression and contemplation, both the Pantheon and the Parthenon, among others, establish this foundation. Timeless similarities that won’t soon be replaced, even with modern day advancements. In closing, long before the birth of Christ, a medium was established as the template of power in all its forms. Regarded today as classical architecture, grand staircases leading to towering columns of stone and marble supporting entablatures of asymmetrical roof lines adorned with beautiful sculptures floating and peering down upon its visitor’s withShow MoreRelatedCompare Contrast Greek and Roman Art Essay651 Words   |  3 PagesCompare Contrast Greek And Roman Art And Architecture Compare/Contrast Greek and Roman Art and Architecture Since the onset of Greek and Roman civilizations centuries ago we have seen the art and architectural worlds evolve into what we know them as today. In fact, many of the ancient Greek styles were duplicated by the Romans and modified to suit their needs. We can still see a lot of Greek and Roman influences in the present day, especially in the architectural world. Below I will cite someRead MoreTopics in Cultural Studies1250 Words   |  5 PagesGreek and Roman civilization, there are many noted similarities and differences. This paper will focus on a few of the prominent features and attempt to define the differences, while noting the similarities. INTRODUCTION TO THE HUMANITIES Compare and contrast distinguishing elements and features of early Greek and Roman cultures, to include: * Government * Geographical Terrain * Economic and Trade practices * Art and Architecture * Philosophical and Religious beliefs WhatRead MoreThe Influence of the Greeks and Romans on Architecture894 Words   |  4 Pagesarchitecture solutions at the time. The two well-known examples of classical architecture include the Parthenon in Athens and the Colosseum in Rome. Let us look at how and why these two buildings are exapmles of classical architecture. Firstly the Parthenon from Athens (Re word) Comparing Greek to Roman architecture. I shall compare and contrast the Greek and Roman ideal styles of architecture, by breaking down both of their discoveries and similaritiesRead MoreArt History7818 Words   |  32 Pages#61607; Pg. 130 Ââ€" Parthenon • Located in Akropolis of Athens • Was Dedicated to Athena • Athena was the daughter of Zeus • Most famous temple of the Greeks • Most famous building of the ancient world because: o Harmony o Balance o Order o Symmetry o Proportion • Done in Doric Order • Purpose was to house great Sculpture of Athena • Burned down with fire in Parthenon • Phideons made another stature o Complete Bronze o 47 feet tall o Stolen and Melted Down • Parthenon turned into churchRead MoreEssay on The History Of Arts And Crafts5478 Words   |  22 PagesWe surround ourselves in our homes with the colours we like. Value is the amount of light reflected by a surface. If there is little contrast in the amount of light reflected from surfaces near each other, the eye has difficulty in distinguishing them. A sharp contrast of light and dark values is necessary to attract attention. Even with brilliant colour contrasts, a painter must carefully balance the distribution of lights and darks throughout his picture. A drawing or any type of design in one

Sex Education And Birth Control - 1384 Words

XueBing Xie Mr. Hines ELA 11 College English 1/29/15 Rough Draft (4pgs) Title: Sex Education and Birth Control should be enforced to prevent Teenage Pregnancies â€Å"Approximately one million teens get pregnant and give birth every year in the United States. Eighty percent of those births are to unmarried teens (ProQuest Staff)†. Teenage Pregnancy is when a mentally immature female adolescent under the age of nineteen is pregnant. Pregnant Teenagers would have to face many consequences and problems because they are physically and mentally unprepared to have babies. The teenagers’ futures would be limited because they would have to quit high school to care for their babies and it have been proven that the adolescents would mostly be poor when they become adults. They would also be prone to health problems like high blood pressure, premature birth, postpartum depression, STDs, etc. The teenagers would not be the only that would be affected, their babies would also be affected because it might be born premature and there is a high possibility that he or she would have a low birth rate. Most children that were born by teenagers do worse in school than other children born from adults. Teenage Pregnancy should be prevented because it does not have any positive affects to the people in the United States. It could be prevented by enforcing sex education and birth controls because it would make adolescents more aware about the consequences and the birth pills would stop unsafe sex andShow MoreRelatedWhy Birth Control Should Be Taught in Schools697 Words   |  3 Pagesfind abstinence only education appropriate but, birth control must be taught in schools. Schools should teach about birth control because students will have a better understanding how birth control works and it would decrease unwanted pregnancy in the future. â€Å"I know abstinence is the only 100 percent way of preventing pregnancy and sexually transmitted diseases† said Debbie Sandland. ( Day, Brenda 1) This is an example that the majority of adults prefer abstinence only education and find it appropriateRead MoreThe Article Birth Control For Kids 886 Words   |  4 PagesThe article â€Å"Birth Control for Kids?† was published in 2007 by Time Magazine, and despite being several years old it offers an excellent analysis of sex education in U.S. schools. A middle school in Portland, Maine decided to take a vote on whether it should offer birth control pills to students through the school’s health center. If passed, the vote would allow children as young as eleven-years-old access to contraceptives aside from the traditional condom. In addition, although parental consentRead MoreSchools Providing Contraception For Children1530 Words   |  7 Pageswill my friends and family react? What about my education and futu re? How did this happen to me? What could I have done to prevent this?† Most teenagers have sex without being protected. Whether they’re embarrassed or afraid of being seen, it results in a lot of teenage pregnancies. However, there is a way teenage girls can get the needed protection without being seen or embarrassed. High schools should provide condoms, birth control, sex education classes, and individual counseling to students whoRead MorePersuasive Essay On Birth Control1288 Words   |  6 Pagesacross the country. Some states require comprehensive sexual education and for teens to be able to access contraceptives. Some lean more towards abstinence only education in the hopes teens will steer away from sexual activities. There are also scattered clinics where teens can receive birth control. For many parents, this term conjures up images of teenage sex or pregnancy, which can cause them to ignore its other uses. However, birth control is a broad and misrepresented topic. Students should notRead MoreThe Importance of Comprehensive Sex Education to Decrease Teen Pregnancies894 Words   |  4 Pagespregnancy rate among teenagers. Our teenage girls are less developed and unprepared for the problems which come along with their decision to have sex. It is also too early for teenage girls to become pregnant. Many teens think having a baby is some sort of joke. They believe it will never happen to them but the reality is that every time teens have sex, there is a possibility that the sperm will find its way to the egg if they do not get protection. As a nation, or society, it is in our common interestRead MoreBirth Control in Public Schools?634 Words   |  3 Pagesschool be forced to teach birth control as a part of their curriculum or do people think that this will provoke more teens to start being sexually active? If teachers are forced to teach birth control in their curriculum people believe that this might lead to the encouragement of more teens to start having sex. Public schools should teach birth control as a class because if teens are being sexually active then they should be informed how to be safe and use birth control properly when it comes toRead MoreSex Education And Sexual Education948 Words   |  4 PagesAccording to U.S center for disease control and prevention, last year only 34 out of 1,000 teen females gave birth which it the lowest since 1946. The reason behind this decline is comprehensive sex education taught in schools. One the other hand, the opponents believe that the reason for this decline is the sex education classes that teach about not having sex. Even when most schools are teaching abstinences only sex education about sixty-six percent of high school students says they are sexuallyRead MoreTeenage Pregnancy Essay1133 Words   |  5 PagesTeenagers insist on having sex at a very tender age resulting to an increase in pregnancies in some countries, especially in developing countries. However, in the developed countries such as the United States of America, there is a decrease in teenage pregnancies in accordance to the Center for Disease Control and Prevention. However, parents are leaving in denial that the teenagers are not having sex (Guilamo-Ramos et al, 15). The parents, as well as teachers, are trying very hard to raise the childrenRead More Preventing Teenage Pregnancy Essays1195 Words   |  5 Pagespregnant. There are also other helpful ways to help prevent teen pregnancy, such as sex education and birth control. All of these things are essential in the helping to prevent teenage pregnancy. Abstinence is when you abstain from sexual activities. Abstaining from sexual activities is a great way to prevent teen pregnancy, and the risk of getting a sexually transmitted disease. In the past few years less sex and more condoms use has meant lower rates of teenage pregnancy and sexually transmittedRead MoreTeen Pregnancy Should Be Pregnant Before The Age Of Twenty1504 Words   |  7 Pageshighest teen birth rate in the world, every year the United States experiences 610,000 teen pregnancies (Bleakly 2006). The figures show that three in ten adolescent girls will become pregnant before the age of twenty. People ages 15-24 represent 25 eighteen 70 percent of United States females, and 62 percent of males have had sex. About 3.2 million adolescent females are infected with the most common STI’s, such as chlamydia and gonorrhea (Bleakly 2006). The likelihood of teens having sex increases

Promote Hemorrhoids Medication and Issue Pharmaceutical Company

Question: Discuss about the Hemorrhoids Medication Pharmaceutical Company. Answer: Advertising campaign Objectives The pharmaceutical company is launching their new product in the market and to promote that product the advertising campaign was introduced. Advertisement helps the company to influence the customers for buying their products. The advertisement also enhances the perceived value of the products and this process allows the products to stay in the mind of the customers. Advertising also helps the company to increase their market share and growth. Objectives To build the strong brand image To promote the product Hemorrhoids medication To influence the buying decision of the customers To enhance the perceived value of the products To keep the product in the mind of the customers To accelerate market share and growth of the company Communication Process Communication is the two-way process and it is very important for the promotion of the products. Communication needs the appropriate language and also non-verbal communication process (Toebes et al., 2013). Verbal communication process will allow the people to understand the message of the product and non-verbal communication will allow the people to get the impact of the visualization. For the better communication process to create awareness and persuade the customers to buy the products the process of Verbal and non-verbal communication is required. The communication should be done in a way that customers get an easily accessible to it and also it should give a direct message to the customers. Verbal and non-verbal communication process to be used in the communication for the promotion of the product has to be noticeable. It also has to be accessible for the customers and the message should reach directly to the customers. The feedback from the customers is also the process of comm unication. Target Audience Hemorrhoids are a kind of disease that mainly occurs in the old aged people but some cases have been seen where this disease occur in the much younger people (Farmer et al., 2015). So the target audiences of the company for their products are the people of all age group but mostly they target the old aged people. The people of the age group 55 years and above are the main target audience of the company. As Hemorrhoids can happen to anyone, therefore, their second most important target audience is the entire people of all age group. The company targets the patients who are suffering from the rectal bleeding because this is the first and the most important symptoms for Hemorrhoids disease. The company also targets the family members of the patients for their products. They also target the patients who are suffering from the rectal bleeding. Creating Awareness about the product Hemorrhoids are the disease that is caused due to the rectal bleeding and to control that the medication is the most important and the patients need to get the medication at the very fast stage (Shadel et al., 2013). If this is not stopped at the first stage then it can cause rectal cancer also. The products that are launched by the company will help the patient to fight with this disease at the very first stage. The product will help the patients to control their rectal bleeding. The product will help to control the emotional stress of the patients. The product also increases the good toilet habit in the patients. This product is highly recommended for the pregnant women as it is seen that most of the Women have hemorrhoids at the time of pregnancy. So for the pregnant women, this medication product is recommended but they should get the approval from their doctors. Factors for selecting media vehicle for Advertisement The factors for selecting the media vehicle for the advertisement of the products are the company objectives, target audiences, policy and the approach of the company (Furnham, and Goh, 2014). The past advertisement experience of the company and the types of buyers for the products of the company. Another factor for selecting the media vehicles for the advertisement is the types of message that will be conducted by the advertisement of the products. The factors are as follow: The objectives of the organization Target audience of the company for the product Companys advertising approach and the policy The types of buyer of the products Companys past experience for the advertising Type of message the advertisement will provide to the customers Types of Advertisement position The advertisement needs to be positioned properly for at least a year so that the promotions of the product become successful. In radio, the advertisement is positioned for five months and it will get renewed automatically each week. This is done because the message should reach to the customers and almost every day ten new customers listen to radio. In television, the advertisement is positioned for a year and it is also auto-renewed each week. The viewers of television are the maximum number of people and for that, it is the best option for the company to promote their products (Tseng et al., 2014). The advertisement will be position in the radio for weeks up to five month and it will also be positioned in the television for weeks up to a year. The advertisement is on even numbered page of weekly and monthly magazine and in the third numbered page of the newspapers for almost a month. Advertisement Campaign Cost budget The cost associated with the advertisement are the media cost, setup cost, setup process cost and continuation of the advertisement cost (Leymann et al., 2014). All these costs are needed for the advertisement campaign of the products. The budget for the advertisement campaign is set up as per the requirement of the company. Cost Associate with advertisement campaign is: Setup cost Media cost Continuation cost Setup process cost Budget for the advertisement Particulars Amount ($) Setup cost 1 million Media cost 105,000/30 sec ad Continuation cost 60/hours Setup process cost 60,000 Total Budget 11,650,60 Importance of negotiation with media vehicles Negotiation is done with the media vehicles to maintain the budget of the company and also the quality of the products. This is also done to get the seasonal discount from the media and to select the perfect media channel in the budget for the advertisement of the product (Hollier et al., 2016). Negotiation is done to maintain the budget of the company and also the advertisement of the products. It is done to get the seasonal discount on the media cost for the promotion of the products. To get the discount on the payment that is done by cash and to get extra support for the product from the media negotiation is conducted. It is also done to select the appropriate media channel for the products at reasonable prices. Factors of negotiation with media vehicles The factors for negotiation with the media vehicles are as followed The budget of the company should not exceed (Chen et al., 2015) The advertisement quality should not get hampered The advertisement should reach perfectly to the audience The continuity of the advertisement should be as per the plan was conducted The advertisement should cover the entire area and it should be of flexible nature Information provided to media people To the media people, the information about the advertisement needs to be provided because this will help them to plan the advertisement of the product (Ruarte et al., 2013). This will also help them to create innovative ideas for the products. The information that is provided to the media people are: Product definition and market analysis Demographic segmentation of the area for the products of the company Creating new innovative idea for the promotion of the products Creating new strategy for the advertisement campaign Sending the advertisement message to the customers at the right time and place Legal and ethical consideration for establishing media contract The legal and the ethical consideration for establishing the media contract are as followed Ethical consideration Privacy Trust Loyalty Serving public interest Liability Legal consideration Agreement Condition Payment term Contacts Counter-offer Ways to monitor Advertisement campaign Monitoring the advertisement campaign is essential for the company because this will provide the company idea about the success of the advertisement (Nice et al., 2015). The results of the advertisement campaign should be accessed on the regular basis. The goal of the advertisement should be reviewed on a regular basis. Check the report of achievement of the advertisement campaign. Check the feedback of the customers on the regular basis from the advertisement campaign. Monitor the success of the work in the advertisement campaign. Things to monitor Advertisement campaign The things that need to be monitored in the advertisement campaign are as followed The company has to go after their target audience The company has to highlight their competitive advantages The images of the product need to establish properly in the market (Graber, and Dunaway, 2014) Investment on the advertisement for the huge sale of the products Advertisements have to be done at the right time in right place The budget of the company is not disturbed by the advertisement campaign Legal and ethical issue for monitoring campaign The legal and ethical issues of the company for monitoring the advertisement campaign are as followed The truth of the advertisement that is done by the company for their products (Kuznetsov, and Semyonov, 2013) The advertisement will also be view by the children Advertising the harmful products for the health of the customers The use of the advertisement tactics for the promotion of the products Nature of the word success Success means that the work of the advertisement campaign is successfully completed. The feedbacks are also good for the company and the total campaign was completed in the budget of the company (Jakobson, and Rueben, 2016). To get the feedbacks from the customers are excellent regarding the advertisement. The success means that the strategy and the plan work perfectly for the advertisement campaign. It also means that the media channel used was reach the message of the advertisement perfectly to all the people. Success of the advertisement campaign means that the position of the advertisement is set in the best place for the customers to view the product. References Carlson, M.A. and Pruett, D.C., Western Digital Technologies, Inc., 2014.Method for file based shingled data storage utilizing multiple media types. U.S. Patent 8,756,382. Chen, J., Cui, T., Deng, Z., You, S., Kumar, D., Guangyu, D.O.N.G., Kshetramade, S. and Schellenberger, J., Linkedin Corporation, 2015.Online advertisement forecasting using targeted messages. U.S. Patent Application 14/642,586. Farmer, C., Els, M., Postelnik, I., Hodges, P. and Carlson, K., MaxPoint Interactive, Inc., 2015.System and method for optimizing real-time bidding on online advertisement placements utilizing mixed probability methods. U.S. Patent 9,129,313. Furnham, A. and Goh, M.F., 2014. Effects of program?advertisement congruity and advertisement emotional appeal on memory for health and safety advertisements.Journal of Applied Social Psychology,44(1), pp.60-70. Graber, D.A. and Dunaway, J., 2014.Mass media and American politics. Cq Press. Hollier, L.P., Pettigrew, S., Slevin, T., Strickland, M. and Minto, C., 2016. Comparing online and telephone survey results in the context of a skin cancer prevention campaign evaluation.Journal of Public Health, p.fdw018. Jakobson, G. and Rueben, S., 2016.Online advertising associated with electronic mapping systems. U.S. Patent 9,449,333. Kuznetsov, V. and Semyonov, A., 2013. Evaluation of effectiveness of an advertisement campaign by use of Twitter.American Academic Scholarly Research Journal,5(5), p.155. Leymann, N., Raza, K., Boutros, S. and Martini, L., 2014. Label Advertisement Discipline for LDP Forwarding Equivalence Classes (FECs). Nice, N., Barash, U., Li, Y., Goldbach, M.J. and Gates III, W.H., Microsoft Technology Licensing, Llc, 2015.User centric real-time advertisement bidding. U.S. Patent 8,983,859. Ruarte, F., Narayan, R., Roslansky, R., Zamanian, K., Souzis, A., Job, E., Beresford, B., Yeh, H.S., Farmer, A., Nguyen-Trong, B.L. and Mazzoni, W., 2013.Multi-dimensional method for optimized delivery of targeted on-line brand advertisements. U.S. Patent 8,620,748. Shadel, W.G., Martino, S.C., Setodji, C. and Scharf, D., 2013. Exposure to pro-smoking media in college students: does type of media channel differentially contribute to smoking risk?.Annals of Behavioral Medicine,45(3), pp.387-392. Toebes, J., Lawler, B.P. and Chou, G.T., Cisco Technology, Inc., 2013.Advertisement campaign system using socially collaborative filtering. U.S. Patent 8,380,562. Tseng, C.H., Kuo, H.C. and Chen, J.M., 2014. Do Types of Virtual Community Matter for the Effects of online Advertisement and Electronic Words of Mouth?.Xing Xiao Ping Lun,11(1), p.28.

Role of HR Management in an Organization-Free-Sample for Students

Question: Discuss about the role of human resource management in an organization. Explains how Human resource management affects the business activities and Operation of the firm. Answer: The paper talks about the role of human resource management in an organization. It explains that how human resource management affects the business activities and operation of the firm. It describes the functions of the IHRM. It tells that how a company can expand its business globally with maintaining a sustainable IHRM within the organization. It explains the responsibilities of HR manager to conduct business activities and operation at international level. Human resource management is the core function of the organization which includes recruitment, selection, motivation, personnel management, and appraisal in order to meet the long-term goals and objectives across the world. Human resource management plays a significant role in every company to run the business effectively and efficiently. There must be a team who can do work for the employee's safety and welfare. Human resource management should assist and guide the employees in difficult situations. Therefore, every company maintains a human resource department to carry the works and activities related to the employees. The HR team search potential and efficient candidates in the market and hire them for the work. They provide training and development to recruit candidates within the organization. The human resource department maintains a close relationship between employer and candidate within the organization. They maintain proper communication and collaboration among the employee s. They resolve and handle various disputes and conflicts of the employees at the workplace. In this way, they provide job satisfaction to the recruiting candidates in the organization. They are responsible for all the activities and actions of the employees. After various researches, it has been analyzed that human resource management plays a crucial and integral role in the organization. Further, International human resource management may be explained as a set of actions and activities in order to gain the organizational goals, objectives and competitive advantages across the world. Human resource is very significant resources in the company to meet the success and growth within the organization (Armstrong Taylor, 2014). Every company should maintain a sustainable human resource management in the organization. It includes various functions such as training, development, recruitment, selection, compensation and reward system, and performance appraisal at international level. In addition, it also includes the universal skills administration and expatriate management. Mainly, international human resource management manages business activities and human resources at international level. It also manages the three categories of the workers such as home country employees, host country employees, and third country employees. The home country expatriates are the employees w ho are from the nation where the firm head office is located (Budhwar Debrah, 2013). Further, the host country is a person who is a resident of a country in which the firm plant and branch are situated. The third country national employee who is not a citizen of the host country and home country as well but they are working in the subsidiary company. In todays era, it is seen that many companies are expanding its business across the world. Therefore, the corporations are facing many difficulties and challenges to create and maintain various rules, regulations, and policies in the host country. If the company wants to expand its business globally then the company needs to maintain a sustainable human resource management in the organization. In international business, people come from different culture and background to run the business smoothly. Thus, entire business activities depend upon the sustainable human resource management. The functions of international human resource manag ement have been discussed below (Bratton Gold, 2012). Recruitment and selection: It is the primary and important function of IHRM. The company hires skilled, qualified and potential employees to perform the international business effectively and efficiently. The major elements of recruitment and selection include job analysis, interviewing applicants, and compensation system and job description. In international business, the international human resource management needs to evaluate and understand each country in order to meet the goals and objectives of the company. They are responsible for the training and development of different candidate who belongs from different location and background around the world (Stahl, Bjrkman Morris, 2012). Training and development: Training and development are essential for international business across the world. When the company hires employees, then it is the responsibility of IHRM to provide effective training and coaching to a candidate for improving their skills and knowledge. The company can use the on the job method and off the job method to enhance and increase the productivity and efficiency of the workers (Brewster, Houldsworth, Sparrow Vernon, 2016). Professional development: It is the major HR function which is related to training. Professional development provides various opportunities to employees for education and growth. It provides various career growth and success opportunities to the employees. It provides motivation to the employees for doing work effectively and efficiently (Wright McMahan, 2011). Benefits and compensation: It is a major function of international human resource management which is providing by the HR team. The company should provide compensation and rewards to potential and capable employees. Thus, this approach is used by the multinational organizations to enhance and increase motivation and efficiency of the employees. Many organizations provide some other benefits such as flexible working hours, medical facility, maternity leaves and insurance facility (Crook, Todd, Combs, Woehr Ketchen, 2011). Legal function: It is the final function of the international human resource management. The company should ensure the various labor laws regulations to maintain the organization existence and sustainability in the market. There are various laws and regulations has made by the government related to the employment. The laws include minimum wage, health benefits, compensation, and reward. The company should understand the taxation policies of the host country. All the laws and regulations should be followed by the government to flourish and expand the business across the world (Berman, Bowman, West Van Wart, 2012). Further, various operative, managerial and advisory functions are performed by the HR team to achieve the long-term goals and objectives of the company. In addition, international human resource management focuses on the core competencies and core values of the host country and home country as well. Core competencies and values are the unique strength for the organization to expand its business globally. If the firm wants to expand its business international level, then it should focus on the competition that is existed in the host country. It should also evaluate and measure the technology and innovation of the country (Salvendy, 2012). The roles and responsibilities of HR manager as international aspects which have been discussed below. The human resource managers are responsible to expand and flourish the business activities and operation across the world. They are responsible to recruit the new candidate for the organization. They check and evaluate the skills and potential of recruiting candidate in order to meet the requirements and expectations of the job. They are responsible to hire a right and potential candidate for the right job. Now a days it has become very difficult to find out thee suitable applicant who have enough experience and knowledge to meet the requirement of the job at the workplace. Employees play a vital role to determine the growth and success of the firm. The HR team is responsible to make effective and unique policies and rules for the employees to maintain sustainability in the company. They are responsible to check and evaluate the background, qualification, and experience of the recruiting candidate to attain the goals and objectives of the company (Sparrow, Brewster Chung, 2016). Further, human resource management is responsible to provide training and development to the new applicants. They check and measure the working environment of the company. Through training and coaching, the human resource manager checks the productivity and efficiency of the employees to fulfill the requirements and needs of the company. They evaluate the methods and strategies of the training to ensure the better outcome and results. They are responsible to handle and manage the appraisal of the employee. Performance management helps the workers to increase the motivation and morale of the employees. It will also enhance and increase the confidence level of the employees. In this way, employees will perform work and task effectively and it will also increase the productivity of the organization and employees as well (Alfes, Shantz, Truss Soane, 2013). The human resource management should provide a safe and healthy work environment and culture to the employees to increase the productivity of the workers. They should eliminate the negative barriers from the environment. They should maintain a reciprocal and friendly relationship with employees and they must resolve the key issues and problems of the employees. They are responsible to maintain proper communication and collaboration at the workplace. They create team spirit and teamwork within the organization to maximize the profit and revenue of the firm (Huselid Becker, 2011). Further, if the company conducts business activities at international level then various disputes arise in the firm. Thus, HR manager is responsible to take initiative and appropriate actions to resolve these key issues and conflicts. There is a link between human resource management and organization. They are responsible to provide job satisfaction and morale to the employees in order to meet the goals and objectives of the firm (Kehoe Wright, 2013). They need to maintain employees records and files which are related to the employees background and employment. They are also responsible to provide employee development and counseling assistance to the workers. They must frame unique and clear HR policies and strategies to ensure the maximize sustainability in the organization. In addition, HR manager must provide incentives and rewards to the potential and skilled employees to increase the outcome of the company. They are responsible to evaluate and analyze the performance and efficiency of the employees. They are responsible to provide some other benefits to the employees (Knowles, Holton III Swanson, 2014). They are responsible to improve the communication and interpersonal skills of the employees to perform the task and duties more effectively. Key elements of HR strategy: The key elements of Hr strategy have been discussed below. Aligning business and HR needs: The HR manager focuses on the employees requirements and needs in order to fulfill the goals and objectives of the firm. It is the major key element of the HR strategy. HRM is the primary part of the organization to achieve the goals and objectives across the world (Boxall Purcell, 2011). Developing effective HR strategy: HR plays a vital role as mediator and consultant to develop and build the strong HR strategies and plans for the employees. The strategies and plans are the important tools for the IHRM to its successful business development. Evaluation of organization performance: The human resource management evaluates and analyzes the organization and employees performance as well to maximize the profit and revenue of the company (Mendenhall, 2012). Effective organizational structure and design: It is one of the biggest key tools of HR strategy to design the organizational structure and policies across the world. Developmental strategy: The human resource department develops strong and unique strategies and policies to attract more candidates in the organization. Reward strategy: Compensation and reward are the important key elements of HR strategy within the organization. The appraisal, incentives, and salary are decided by the human resource department (Jiang, Lepak, Hu Baer, 2012). To set the organizational culture: The human resource management sets the organizational culture to make the strong position of the company across the world. Through the effective and unique key elements of HR strategy, the company is able to gain the long-term benefits in the organization (Werner DeSimone, 2011). On the above discussion, it has been analyzed that none of the company can expand their business activities and operation at international level without effective and sustainable human resource management. Thus, the company should build an effective human resource department in the organization. Further, employee satisfaction plays an integral role in the organization to ensure the success and growth of the company. The organization should adopt innovative techniques, policies, and procedures to increase the productivity of the employees References Alfes, K., Shantz, A.D., Truss, C. and Soane, E.C., 2013. The link between perceived human resource management practices, engagement and employee behaviour: a moderated mediation model.The international journal of human resource management,24(2), pp.330-351. Armstrong, M. and Taylor, S., 2014.Armstrong's handbook of human resource management practice. Kogan Page Publishers. Berman, E.M., Bowman, J.S., West, J.P. and Van Wart, M.R., 2012.Human resource management in public service: Paradoxes, processes, and problems. Sage. Boxall, P. and Purcell, J., 2011.Strategy and human resource management. Palgrave Macmillan. Bratton, J. and Gold, J., 2012.Human resource management: theory and practice. Palgrave Macmillan. Brewster, C., Houldsworth, E., Sparrow, P. and Vernon, G., 2016.International human resource management. Kogan Page Publishers. Budhwar, P.S. and Debrah, Y.A. eds., 2013.Human resource management in developing countries. Routledge. Crook, T.R., Todd, S.Y., Combs, J.G., Woehr, D.J. and Ketchen Jr, D.J., 2011. Does human capital matter? A meta-analysis of the relationship between human capital and firm performance. Huselid, M.A. and Becker, B.E., 2011. Bridging micro and macro domains: Workforce differentiation and strategic human resource management. Jiang, K., Lepak, D.P., Hu, J. and Baer, J.C., 2012. How does human resource management influence organizational outcomes? A meta-analytic investigation of mediating mechanisms.Academy of management Journal,55(6), pp.1264-1294. Kehoe, R.R. and Wright, P.M., 2013. The impact of high-performance human resource practices on employees attitudes and behaviors.Journal of management,39(2), pp.366-391. Knowles, M.S., Holton III, E.F. and Swanson, R.A., 2014.The adult learner: The definitive classic in adult education and human resource development. Routledge. Mendenhall, M.E. ed., 2012.Global leadership: Research, practice, and development. Routledge. Salvendy, G., 2012.Handbook of human factors and ergonomics. John Wiley Sons. Sparrow, P., Brewster, C. and Chung, C., 2016.Globalizing human resource management. Routledge. Stahl, G.K., Bjrkman, I. and Morris, S. eds., 2012.Handbook of research in international human resource management. Edward Elgar Publishing. Werner, J.M. and DeSimone, R.L., 2011.Human resource development. Cengage Learning. Wright, P.M. and McMahan, G.C., 2011. Exploring human capital: putting humanback into strategic human resource management.Human Resource Management Journal,21(2), pp.93-104.