Promote Hemorrhoids Medication and Issue Pharmaceutical Company

Question: Discuss about the Hemorrhoids Medication Pharmaceutical Company. Answer: Advertising campaign Objectives The pharmaceutical company is launching their new product in the market and to promote that product the advertising campaign was introduced. Advertisement helps the company to influence the customers for buying their products. The advertisement also enhances the perceived value of the products and this process allows the products to stay in the mind of the customers. Advertising also helps the company to increase their market share and growth. Objectives To build the strong brand image To promote the product Hemorrhoids medication To influence the buying decision of the customers To enhance the perceived value of the products To keep the product in the mind of the customers To accelerate market share and growth of the company Communication Process Communication is the two-way process and it is very important for the promotion of the products. Communication needs the appropriate language and also non-verbal communication process (Toebes et al., 2013). Verbal communication process will allow the people to understand the message of the product and non-verbal communication will allow the people to get the impact of the visualization. For the better communication process to create awareness and persuade the customers to buy the products the process of Verbal and non-verbal communication is required. The communication should be done in a way that customers get an easily accessible to it and also it should give a direct message to the customers. Verbal and non-verbal communication process to be used in the communication for the promotion of the product has to be noticeable. It also has to be accessible for the customers and the message should reach directly to the customers. The feedback from the customers is also the process of comm unication. Target Audience Hemorrhoids are a kind of disease that mainly occurs in the old aged people but some cases have been seen where this disease occur in the much younger people (Farmer et al., 2015). So the target audiences of the company for their products are the people of all age group but mostly they target the old aged people. The people of the age group 55 years and above are the main target audience of the company. As Hemorrhoids can happen to anyone, therefore, their second most important target audience is the entire people of all age group. The company targets the patients who are suffering from the rectal bleeding because this is the first and the most important symptoms for Hemorrhoids disease. The company also targets the family members of the patients for their products. They also target the patients who are suffering from the rectal bleeding. Creating Awareness about the product Hemorrhoids are the disease that is caused due to the rectal bleeding and to control that the medication is the most important and the patients need to get the medication at the very fast stage (Shadel et al., 2013). If this is not stopped at the first stage then it can cause rectal cancer also. The products that are launched by the company will help the patient to fight with this disease at the very first stage. The product will help the patients to control their rectal bleeding. The product will help to control the emotional stress of the patients. The product also increases the good toilet habit in the patients. This product is highly recommended for the pregnant women as it is seen that most of the Women have hemorrhoids at the time of pregnancy. So for the pregnant women, this medication product is recommended but they should get the approval from their doctors. Factors for selecting media vehicle for Advertisement The factors for selecting the media vehicle for the advertisement of the products are the company objectives, target audiences, policy and the approach of the company (Furnham, and Goh, 2014). The past advertisement experience of the company and the types of buyers for the products of the company. Another factor for selecting the media vehicles for the advertisement is the types of message that will be conducted by the advertisement of the products. The factors are as follow: The objectives of the organization Target audience of the company for the product Companys advertising approach and the policy The types of buyer of the products Companys past experience for the advertising Type of message the advertisement will provide to the customers Types of Advertisement position The advertisement needs to be positioned properly for at least a year so that the promotions of the product become successful. In radio, the advertisement is positioned for five months and it will get renewed automatically each week. This is done because the message should reach to the customers and almost every day ten new customers listen to radio. In television, the advertisement is positioned for a year and it is also auto-renewed each week. The viewers of television are the maximum number of people and for that, it is the best option for the company to promote their products (Tseng et al., 2014). The advertisement will be position in the radio for weeks up to five month and it will also be positioned in the television for weeks up to a year. The advertisement is on even numbered page of weekly and monthly magazine and in the third numbered page of the newspapers for almost a month. Advertisement Campaign Cost budget The cost associated with the advertisement are the media cost, setup cost, setup process cost and continuation of the advertisement cost (Leymann et al., 2014). All these costs are needed for the advertisement campaign of the products. The budget for the advertisement campaign is set up as per the requirement of the company. Cost Associate with advertisement campaign is: Setup cost Media cost Continuation cost Setup process cost Budget for the advertisement Particulars Amount ($) Setup cost 1 million Media cost 105,000/30 sec ad Continuation cost 60/hours Setup process cost 60,000 Total Budget 11,650,60 Importance of negotiation with media vehicles Negotiation is done with the media vehicles to maintain the budget of the company and also the quality of the products. This is also done to get the seasonal discount from the media and to select the perfect media channel in the budget for the advertisement of the product (Hollier et al., 2016). Negotiation is done to maintain the budget of the company and also the advertisement of the products. It is done to get the seasonal discount on the media cost for the promotion of the products. To get the discount on the payment that is done by cash and to get extra support for the product from the media negotiation is conducted. It is also done to select the appropriate media channel for the products at reasonable prices. Factors of negotiation with media vehicles The factors for negotiation with the media vehicles are as followed The budget of the company should not exceed (Chen et al., 2015) The advertisement quality should not get hampered The advertisement should reach perfectly to the audience The continuity of the advertisement should be as per the plan was conducted The advertisement should cover the entire area and it should be of flexible nature Information provided to media people To the media people, the information about the advertisement needs to be provided because this will help them to plan the advertisement of the product (Ruarte et al., 2013). This will also help them to create innovative ideas for the products. The information that is provided to the media people are: Product definition and market analysis Demographic segmentation of the area for the products of the company Creating new innovative idea for the promotion of the products Creating new strategy for the advertisement campaign Sending the advertisement message to the customers at the right time and place Legal and ethical consideration for establishing media contract The legal and the ethical consideration for establishing the media contract are as followed Ethical consideration Privacy Trust Loyalty Serving public interest Liability Legal consideration Agreement Condition Payment term Contacts Counter-offer Ways to monitor Advertisement campaign Monitoring the advertisement campaign is essential for the company because this will provide the company idea about the success of the advertisement (Nice et al., 2015). The results of the advertisement campaign should be accessed on the regular basis. The goal of the advertisement should be reviewed on a regular basis. Check the report of achievement of the advertisement campaign. Check the feedback of the customers on the regular basis from the advertisement campaign. Monitor the success of the work in the advertisement campaign. Things to monitor Advertisement campaign The things that need to be monitored in the advertisement campaign are as followed The company has to go after their target audience The company has to highlight their competitive advantages The images of the product need to establish properly in the market (Graber, and Dunaway, 2014) Investment on the advertisement for the huge sale of the products Advertisements have to be done at the right time in right place The budget of the company is not disturbed by the advertisement campaign Legal and ethical issue for monitoring campaign The legal and ethical issues of the company for monitoring the advertisement campaign are as followed The truth of the advertisement that is done by the company for their products (Kuznetsov, and Semyonov, 2013) The advertisement will also be view by the children Advertising the harmful products for the health of the customers The use of the advertisement tactics for the promotion of the products Nature of the word success Success means that the work of the advertisement campaign is successfully completed. The feedbacks are also good for the company and the total campaign was completed in the budget of the company (Jakobson, and Rueben, 2016). To get the feedbacks from the customers are excellent regarding the advertisement. The success means that the strategy and the plan work perfectly for the advertisement campaign. It also means that the media channel used was reach the message of the advertisement perfectly to all the people. Success of the advertisement campaign means that the position of the advertisement is set in the best place for the customers to view the product. References Carlson, M.A. and Pruett, D.C., Western Digital Technologies, Inc., 2014.Method for file based shingled data storage utilizing multiple media types. U.S. Patent 8,756,382. Chen, J., Cui, T., Deng, Z., You, S., Kumar, D., Guangyu, D.O.N.G., Kshetramade, S. and Schellenberger, J., Linkedin Corporation, 2015.Online advertisement forecasting using targeted messages. U.S. Patent Application 14/642,586. 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